My Dad, My Hero
Father’s Day is an important moment for Dove Men+Care to celebrate modern fatherhood. My Dad, My Hero captured real, intimate moments between fathers and their children, creating a warmer expression of the brand across social media partnerships and long-form content.
KEY CONTRIBUTIONS: Art Direction | Video Production | Photography | Editing | Content Creation | Social Strategy
Hair As Strong As Dad
Dove Men+Care needed to promote Dove Men+Care Thick & Strong, the campaign was rooted in the idea that dads need products that help keep their hair strong. By capturing real men in their everyday routines, the work brought the product benefit to life in a way that felt honest, human, and relatable.
KEY CONTRIBUTIONS: Art Direction | Video Production | Photography | Content Creation | Social Strategy
The Guide to Complete Underarm Care
To support the launch of Dove Men+Care’s reformulated deodorant, The Guide to Complete Underarm Care was created to help the brand re-enter the conversation around underarm irritation with more honesty and utility. Built as an editorial content platform, the series featured experts across dermatology, fitness, grooming, and lifestyle, creating a more approachable and informative conversation around everyday underarm care.
KEY CONTRIBUTIONS: Art Direction | Photography | Editing | Content Creation | Social Strategy
FEATURING: Jeff Halevy | Eric Rutherford | Steve Berra | Dr. Terrence Keaney | Rachel Parcell
