Reality Checkup

Crest Reality Checkup reveals the truth behind everyday oral care habits through playful interruptions in real life. By reframing dental problems as relatable moments, the campaign brings Crest’s superiority to life with a warmer tone and brighter, more dimensional visuals.

KEY CONTRIBUTIONS: Creative Direction | Art Direction Lead | Human-Centered Storytelling | Visual World Building | End-to-End Creative Production

3DWhitestrips | New Look

Teeth naturally yellow over time. One kit of Crest 3D Whitestrips reveals your whitest smile for up to 12 months—completing your look with confidence.